The end of the search engine?

In 1996, the Internet was broken… You could search Altavista search engine and more than half of the links that appeared no longer existed on the Internet… The result was a frustrating web of ever-changing uRLs and broken links…

When google started, they had a broken search engine too… It wasn’t good enough, strong enough, fast enough, or very accurate… As we all know, they fixed all those bugs, and Google became the number one search engine, and they pushed out all the other top search engines including Yahoo.

In the 1990s, the Internet was very different place… Every website was independent and the only way to know about a website was to have firsthand knowledge of it, or to get a link… That’s why search engines like Google were a must-have… nowadays, practically every website is equipped automatically with a syndication service known as RSS, otherwise known as really simple syndication…

Really simple syndication allows for you to pull in parts of other people‘s websites and other people to pull in parts of your website so that the Internet is truly what it was envisioned to be, a Web… The way this works is simple… When websites like CNN publish a news story it automatically gets pushed out to many other websites that re-publish it… If you run a website on WordPress or any of the major web builders you can probably just go to your Home URL and Type in “/rss/“ and it will show you a list of your sites pages… Anyone can use this link to publish your website on theirs…

RSS really simple syndication could help to bring about the end of the search engine… We have come accustomed to using Google, but it’s not required, with a little change we can do away with Google… Google is just showing you a partial side of the information… They are keeping its users in the dark and only displaying a small portion of searched information… Especially nowadays that they have taken a policy of censoring and manipulating their search results using tricks to push down information and make it so that people cannot see it…

This is not a how-to guide on really simple syndication or how to overcome the challenges of a growing web… But there are other capabilities that I’m aware of without using Google and I think they’re worth being explored

Cornelius Rupert Travis

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