Amazon was forced to redesign a new logo for its app after Twitter users claimed that the image resembled Adolf Hitler.
The newly re-worked app logo, which was released in January, featured a cardboard box design with a strip of blue tape on it.
After the launch, Twitter users complained that the image reminded them of the toothbrush mustache worn by the Nazi dictator.
My parents use Amazon nearly every day. They’re going to be lost for the next few days. When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler… https://t.co/u1YcJUBNSN
— Sam Hutchings (@Smutchings) January 26, 2021
“My parents use Amazon nearly every day,” said Sam Hutchings. “They’re going to be lost for the next few days. When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler…”
Yesterday, people began to notice that the design had been changed, with the blue tape now looking more like a post-it note.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
Amazon reportedly made the change back on February 22nd.
The company didn’t acknowledge that it changed the logo due to complaints about it supposedly resembling Hitler, although it seems very likely.
In a vague statement provided to TODAY, the company said, “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”
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